Personera.com-Another Facebook Derived Business

By: Co-Editor, Bobby B:

While Facebook searched for ways to monetize its behemoth of a site. Other business are seeking ways to use the power of Facebook to create their own businesses

Launched on November 12, 2009, a Cape Town, South Africa startup called Personera.com is seeking to use Facebook for its own purposes.

Personera.com allows people around the world to design and order print products personalized with their Facebook content. You can use your Facebook account to sign in, customize and order your product.

Personera’s service allows people to use their Facebook accounts to log in through Facebook Connect, and make their entire social network content instantly available for product personalization. Users are able to choose a theme, automatically add their friend’s birthdays and events each day, and drag and drop their favorite photos into the monthly layout.

A high quality 12-month, 32-page printed calendar then is delivered to their mailbox. The service itself costs $24.95, but that includes shipping to anywhere in the world.

Personera.com feels that there offerings mark a significant shift for the mainstream calendar market, because their fast and easy individual personalization becomes available to more than 300 million mainstream Facebook users worldwide.

The ideas behind Personera.com were dreamed up by co-founders Sheraan Amod and Jaco de Wet, self-described “evangelists” in the radically separate worlds of web and print.

“By combining our passion for old and new media, we looked to find the best of both worlds – a simple way to customize print to the same level that people have come to expect online” the pair said in a joint statement announcing the launch of the site.

The site is real simple to use and with the launch behind them, Personera.com looks forward to creating new markets in old media.

Tags: facebook , high quality , network content , personalization , printed calendar , RaiseCapital.com

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