By: Co-Editor, Bobby B:
In the old days, in-depth market research typically required retaining a market research fund and spending gobs of dollars to get the information you needed.
AskYourTargetMarket.com is a New Jersey based startup (currently in beta) that allows you to create your own market research surveys in minutes using simple self-service tools. Launched in September of 2009, you can send those surveys with one click to your target market without a contract or even a phone call. You select the precise demographic segment of the AskYourTargetMarket.com consumer panels whose opinions you seek. Best of all, it’s inexpensive with surveys starting at $29.95 - a price that the company estimates is 95% less than the going rate charged by market research firms and competing online survey software companies.
Several years ago, David Handel and Lev Mazin set out to break down the cost barrier that has kept target market research inaccessible to the vast majority of small businesses, entrepreneurs, and students.
The project proved to be a huge success. Online influencers began embracing the model as an inroad to an industry that has been ruled by corporate tycoons and expensive market research firms for decades.
As discussed, target market research firms used their unique position to charge businesses exorbitant rates for access to their consumer panels. The AskYourTargetMarket.com market research solution has broken down this barrier.
In the past, those seeking market research had to wait for weeks, or even months to receive results. Usability expert Lev Mazin demanded something better for AskYourTargetMarket.com clients. Now, you can watch as your results come in just moments after launching a survey. You can analyze the data through the AskYourTargetMarket.com report tool in real time. You’ll have access to vivid charts and graphics that can be printed and shared with your colleagues and clients.
Other sites such as SurveyMonkey, and Survs.com offer in-depth survey options but don’t offer consumer panels as does AskYourTargetMarket.com.
, small businesses , survey software , surveymonkey
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