By: Co-Editor, Bobby B:

Are you an Entrepreneur who has never taken a business class? Are you hoping to parley an idea based on your real world experience into a thriving business? Well, as I will discuss here, it can be done. If you are an Entrepreneur who is also a vegan, then you should really pay attention.

Only a few short years ago, Veronica Bosgraaf and her six year old daughter embarked on a journey in their kitchen in Holland, Michigan to create an all natural, healthy snack made with nothing but the best ingredients. Bosgraaf’s daughter Anna was six years old when she decided to become a vegetarian. In looking for healthy snacks, Bosgraaf discovered that conventional energy bars meet the vegetarian criteria but they usually included a lot of sugar and other additives.

The main goal when creating pure bar was that it had to be delicious and nutritious, and of course vegetarian. On that basis, “The Pure Bar” and ThePureBar.com were created.

The Pure Bar came to life through experimentation. The original version included almonds, dates, walnuts, and a couple of items not everyone has on kitchen shelves — brown rice protein and agave nectar. The positive responses of parents and pupils when she sent bars to school for class treats made Bosgraaf think about manufacturing them commercially.

The first product run launched in January 2006.

“I had a lot of doors slammed, because food manufacturers like to deal with companies, rather than a woman who thinks she has a good idea,” Bosgraaf said. She finally found one manufacturer willing to start off with smaller minimum runs — 50,000 items twice a month.
Read more