By: Co-Editor, Bobby B:
In the old days, in-depth market research typically required retaining a market research fund and spending gobs of dollars to get the information you needed.
AskYourTargetMarket.com is a New Jersey based startup (currently in beta) that allows you to create your own market research surveys in minutes using simple self-service tools. Launched in September of 2009, you can send those surveys with one click to your target market without a contract or even a phone call. You select the precise demographic segment of the AskYourTargetMarket.com consumer panels whose opinions you seek. Best of all, it’s inexpensive with surveys starting at $29.95 – a price that the company estimates is 95% less than the going rate charged by market research firms and competing online survey software companies.
Several years ago, David Handel and Lev Mazin set out to break down the cost barrier that has kept target market research inaccessible to the vast majority of small businesses, entrepreneurs, and students.
The project proved to be a huge success. Online influencers began embracing the model as an inroad to an industry that has been ruled by corporate tycoons and expensive market research firms for decades.
