Comprehensive Reach

DataXu, now part of Roku, allows advertisers to access Roku’s extensive user base, providing significant reach across varied demographics.

Advanced Targeting

The platform offers advanced targeting options, including demographic, behavioral, and geographic filters, enabling precise audience targeting.

Real-time Analytics

DataXu provides real-time performance analytics, helping marketers quickly adjust their strategies and optimize their campaigns for better outcomes.

Programmatic Buying

The platform supports programmatic ad buying, which automates the purchasing process, leading to more efficient and cost-effective media buys.

Cross-device Capabilities

Advertisers can reach users across different devices, ensuring a cohesive and comprehensive advertising strategy.