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Data Ownership
Snowplow allows organizations to own their data end-to-end, providing more control over data collection, storage, and usage compared to third-party analytics platforms.
Flexibility
The platform offers a high degree of customization, allowing businesses to track custom events and define their own data structures, which is ideal for complex or unique data needs.
Real-time Analytics
Snowplow supports real-time data processing, which enables organizations to make swift, data-driven decisions and insights.
Open Source
Being an open-source solution, Snowplow can be adopted without licensing costs, and there is a community for support and continuous development.
Cross-Platform Tracking
Snowplow allows for tracking across multiple platforms and devices, providing a unified view of the customer journey.
Data Enrichment
The solution offers capabilities to enrich event data with additional context such as geo-location or user session data, adding more value to raw data.
We’ve also thought about Ops :-). There’s a backend ‘Collector’ that stores data in Postgres, for instance to use while developing locally, or if you want to get set up quickly. But there’s also full integration with Snowplow, which works seamlessly with an existing Snowplow setup as well.
– Source: dev.to
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about 2 years ago
Sure thing! Say you run an online store. Your source systems could be the inventory, orders or customer databases. You could also track click/site behavior with something like snowplow. An ERP system is essentially just a combination of what I mentioned previously. Another good example is a CRM such as Salesforce or Zendesk. Hopefully that helps!
Source:
over 2 years ago
Well if you have to structure and create Schema and manage Data Warehouses, you need a tool to do that, so in the background you see SnowPlow, which helps you do just that. Make the data into some kind of sensible structure so that later on business analysts can come see whats up. Want to do a quarterly report on how you performed, go to the application that goes to the data warehouse and builds your report for…
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over 2 years ago
We also have telemetry set up on our Monosi product which is collected through Snowplow,. As with Airbyte, we chose Snowplow because of its open source offering and because of their scalable event ingestion framework. There are other open source options to consider including Jitsu and RudderStack or closed source options like Segment. Since we started building our product with just a CLI offering, we didn’t need a…
– Source: dev.to
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over 2 years ago
Https://matomo.org That’s the only full featured open source competitor I am aware of, so it should be mentioned. https://snowplowanalytics.com/ Somewhat FOSS. There was a story there, but I don’t remember the details.
– Source: Hacker News
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over 2 years ago
I added Snowplow Analytics to a site with a lot of traffic. It was a very basic implementation, where data is collected with Snowplow, stored in google big query, and visualized in google data studio.
The data is collected from the caching/web server combined with a 1st part cookie set in the user’s browser.
– Source: dev.to
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almost 3 years ago
However, limitations to traditional CDPs, especially around connecting to best-of-breed customer tooling and exposing data for use across an organization have driven a new generation of non-CDPs. Solutions like Snowplow’s (website, GitHub) data delivery platform and RudderStack’s (website, GitHub) customer data platform for developers ingest data from a multitude of sources, apply in-stream transformations, and…
– Source: dev.to
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almost 3 years ago
I might be wildly off the game here but it might be worth you looking at what Snowplow Analytics does? https://snowplowanalytics.com/ (I am not affiliated, just I came across it a while back).
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almost 3 years ago
However Hightouch does not help with event collection: you can still use
a CDP or solutions like
Snowplow for that.
– Source: dev.to
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about 3 years ago
I… Assume they mean Snowplow but still this is funny.
Source:
over 3 years ago
